On February 2, with the new moon and the auspicious new year of the Rabbit, I embarked on a new adventure in my Queen St. West neighbourhood in Toronto. As some of you know, I opened and operated Banff, Alberta’s first vegetarian restaurant in 1994. After six years, I was burned out and bitter and need of a massive breakdown/breakfree in India. After selling, I vowed “No more restaurants!” yet over the years, I’ve threatened more than a few times to do it again. It gets in your blood;)
The thing I miss most about the restaurant is the community that sprung up around it. Loyal local customers who came in every day for lunch, month after month, year after year. We became a close-knit little tribe of healthy mountain people. No, I have not opened a restaurant in my Queen West hood, rather, I’ve set up my new FGG headquarters as a stress-free production kitchen for a hyper-local, super-awesome vegan food service, made by hand and delivered by foot to a small clientele within a ten-block radius. Yes! I’m finally ready for prime time! Until April, I’m serving up organic vegan soup in mason jars, made with ingredients sourced at the local farmers’ markets, delivered hot at lunchtime.
I dove off the “start a new business” cliff with a “ready, fire, aim” approach – a delivery route, a few key contacts, and some free soup. The response has been amazing! People who get it, get it immediately, and word of mouth is already spreading fast with people signing up for soupscriptions daily.
Rather than have people come to me, I’m going to them. Keeping it local, keeping it friendly, keeping it conscious and sustainable.
Launching Feel Good Guru’s Plant-Powered Foods is my way of building community in the city one person at a time, one jar of healing soup at a time. I believe Toronto is one of the greatest cities in the world, and the Queen St. West neighbourhood is one of the most dynamic in the city. I support my local businesses because I want them to be here tomorrow.
If you live between Spadina and Crawford, Dundas and King, and have an appetite for feel good food, order up food@feelgoodguru.com! I deliver between 11 and 1 Monday to Friday. If you know someone who lives in the hood and would love this service, please hook ‘em up with the info!
And thank you to all the sweet peeps in the hood who are already spreading the soupsational service 
Like the Facebook page to find out the night before what soup’s on and other treats!
