His latest blackened canvas is Broadway tunnel in San Francisco where he created a 140ft mural of trees indigenous to the area.
The self-described “Professor of Dirt” says it shocks people to realize how dirty their city is when they see his art. As a result of his activism, entire walls and tunnels have been cleaned.
This project in San Fran was sponsored by Green Works cleaning products, entirely plant-based, cruelty-free cleaners, invented in response to demand on the company that brought us Clorox. (Keep on voting with your green!) They became the first major consumer products firm to launch a line of environmentally friendly cleaners.
I don’t mind being advertised to like this. It’s hip, viral, relevant and thought-provoking. And the modern urban cross-promotional marriage between a clean tagger and a clean cleaner feels like one based on mutual admiration rather than one of convenience. That’s groovin’ with the woowoo.